Recently, I read an article in which the author recommended manufacturers get on social media as soon as they start publishing regular blog posts on [...]
When it comes to using Google Ads (formerly AdWords) as a manufacturer, Search Engine Land has some really great articles. One article I read recently, [...]
I recently read an informative article educating manufacturers on how to have PPC (pay-per-click advertising) success despite selling capability rather than stock products. One of [...]
I once consulted for a manufacturing startup who could have benefited greatly by adopting a lean marketing approach. As I arrived on the scene, it [...]
As an American manufacturer, "Made in the USA" is a search term to which you should be able to proudly lay claim. An article on [...]
FAQ pages are a fixture on many websites, answering standard questions a company gets and cutting down on email and phone inquiries. But FAQs can [...]
...when our discussion moved to online advertising, it was clear this struck a nerve with Steve. "AdWords is a total rip-off!" were his words, if I recall correctly.
There are a lot of myths out there about U.S. manufacturing. Maybe they come from misinterpreting the news, politicians making misinformed promises, or just counting [...]
Recently, I've been seeing articles in my hometown newspaper celebrating 100 years in business for TimkenSteel. I grew up in Canton, Ohio and Timken was by far its largest employer.
“Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the 'gotta have it' scale,” famous Motivational Speaker, Zig Ziglar, [...]