When it comes to using AdWords as a manufacturer, Search Engine Land has some really great articles. One article I read recently, copied below, is [...]
I once consulted for a manufacturing startup who was desperate to make up for revenue lost in a marketing campaign they had just finished. They [...]
I recently read an informative article educating manufacturers on how to have PPC (pay-per-click advertising) success despite selling capability rather than stock products. One of [...]
As an American manufacturer, "Made in the USA" is a search term to which you should be able to proudly lay claim. An article on [...]
FAQ pages are a fixture on many websites, answering standard questions a company gets and cutting down on email and phone inquiries. But FAQs can [...]
...when our discussion moved to online advertising, it was clear this struck a nerve with Steve. "AdWords is a total rip-off!" were his words, if I recall correctly.
There are a lot of myths out there about U.S. manufacturing. Maybe they come from misinterpreting the news, politicians making misinformed promises, or just counting [...]
Recently, I've been seeing articles in my hometown newspaper celebrating 100 years in business for TimkenSteel. I grew up in Canton, Ohio and Timken was by far its largest employer.
“Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the 'gotta have it' scale,” famous Motivational Speaker, Zig Ziglar, [...]
I recently came across a post written a few months ago called “The 5 Worst E-Commerce Sites”. The author had determined that they were the [...]