Social Media Quick Start Guide for Small Manufacturers
Recently, I read an article in which the author recommended manufacturers get on social media as soon as they start publishing regular blog posts on [...]
10
08, 2018
24
07, 2018
Manufacturers’ Guide to Writing Google Ads that Work!
When it comes to using Google Ads (formerly AdWords) as a manufacturer, Search Engine Land has some really great articles. One article I read recently, [...]
15
05, 2018
Small Manufacturers Must Monitor Search Queries and Here’s How…
I recently read an informative article educating manufacturers on how to have PPC (pay-per-click advertising) success despite selling capability rather than stock products. One of [...]
12
04, 2018
Lean Marketing for Today’s Modern Manufacturing
I once consulted for a manufacturing startup who could have benefited greatly by adopting a lean marketing approach. As I arrived on the scene, it [...]
23
02, 2018
5 ‘Made in the USA’ Landing Pages by American Manufacturers
As an American manufacturer, "Made in the USA" is a search term to which you should be able to proudly lay claim. An article on [...]
14
02, 2018
20 Best Manufacturing FAQs Pages to Inspire
FAQ pages are a fixture on many websites, answering standard questions a company gets and cutting down on email and phone inquiries. But FAQs can [...]
28
11, 2017
Effective Advertising for Manufacturers Begins with a Marketing Strategy
...when our discussion moved to online advertising, it was clear this struck a nerve with Steve. "AdWords is a total rip-off!" were his words, if I recall correctly.
20
10, 2017
INFOGRAPHIC: 6 Myths About U.S. Manufacturing – Debunked!
There are a lot of myths out there about U.S. manufacturing. Maybe they come from misinterpreting the news, politicians making misinformed promises, or just counting [...]
20
09, 2017
A Century of Timken Pride Inspired Marketing 4 Manufacturers
Recently, I've been seeing articles in my hometown newspaper celebrating 100 years in business for TimkenSteel. I grew up in Canton, Ohio and Timken was by far its largest employer.
18
09, 2017
Ecommerce SEO for Manufacturers: Landing Pages & more – Pt 2
“Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the 'gotta have it' scale,” famous Motivational Speaker, Zig Ziglar, [...]