As a product manufacturer, it’s critical that you face the facts about how buying decisions are made in today’s buyer’s journey: FACT: You no longer […]Read More »

Recently, I read an article in which the author recommended manufacturers get on social media as soon as they start publishing regular blog posts on […]Read More »

When I speak with the owners of small manufacturing firms, it often becomes clear that, even though these entrepreneurs have built successful manufacturing companies, they […]Read More »

When it comes to using Google Ads (formerly AdWords) as a manufacturer, Search Engine Land has some really great articles. One article I read recently, […]Read More »

As a manufacturer, you’ve worked hard—and spent a good portion of your budget—capturing leads through your website, trade-show efforts, ads, phone inquiries, etc. But chances […]Read More »

It’s no secret that tapping into the power of strategic planning methodologies is an excellent way to bring focus and direction…and ultimately, long term success […]Read More »

I recently read an informative article educating manufacturers on how to have PPC (pay-per-click advertising) success despite selling capability rather than stock products. One of […]Read More »

I once consulted for a manufacturing startup who could have benefited greatly by adopting a lean marketing approach. As I arrived on the scene, it […]Read More »

In the past, only some sites needed to be secure. Now every site needs to be HTTPS. Going from HTTP to HTTPS is a manual process. Contact us today and we'll let you know what it will take to make your site secure. For most sites the total fee is under $250.Read More »

As an American manufacturer, “Made in the USA” is a search term to which you should be able to proudly lay claim. An article on […]Read More »

FAQ pages are a fixture on many websites, answering standard questions a company gets and cutting down on email and phone inquiries. But FAQs can […]Read More »

Your biggest customer just can’t say enough good things about how much they love your products. If only you could use them as social proof […]Read More »

Tracking leads will help you understand better the kinds of companies, titles of individuals, and other criteria of those who are interested in your products and services which can help you find and generate more leads like them.Read More »

...when our discussion moved to online advertising, it was clear this struck a nerve with Steve. "AdWords is a total rip-off!" were his words, if I recall correctly.Read More »

There are a lot of myths out there about U.S. manufacturing. Maybe they come from misinterpreting the news, politicians making misinformed promises, or just counting […]Read More »

There is one huge threat to the future of U.S. Manufacturing that we MUST ACT NOW to change! We need to spread the word that...Read More »

Recently, I've been seeing articles in my hometown newspaper celebrating 100 years in business for TimkenSteel. I grew up in Canton, Ohio and Timken was by far its largest employer.Read More »

“Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the ‘gotta have it’ scale,” famous Motivational Speaker, Zig Ziglar, […]Read More »

Today, Marketing 4 Manufacturers is happy to announce the addition of a new Senior Consultant to our team… Susan Mitchell is a ‘Marketing Engineer’ who […]Read More »

I recently came across a post written a few months ago called “The 5 Worst E-Commerce Sites”. The author had determined that they were the […]Read More »

You’ve set up an ecommerce store, possibly on Shopify or Woocommerce, and you’re ready for the customers to start pouring in. In this two part series, […]Read More »

There are many Google Analytics manufacturers can use to increase ecommerce sales. In this second post, we’ll discuss building segments and how to use three enhanced […]Read More »

Google Analytics offers a powerful way to help manufacturers increase their ecommerce sales. And as with all good marketing, it revolves around thoroughly understanding who it […]Read More »

According to Entrepreneur, “outlets are in need of articles.” Contributed articles do not directly or indirectly promote your product or service, but instead provide useful […]Read More »

In this Manufacturers’ Guide To Shopify we’ll be putting the finishing touches on your store. In this guide for manufacturers, we’ve been learning how to set […]Read More »