When I speak with the owners of SME manufacturing firms, it often becomes clear that, even though these entrepreneurs have built successful manufacturing companies, they [...]
When it comes to using Google Ads (formerly AdWords) as a manufacturer, Search Engine Land has some really great articles. One article I read recently, [...]
As a manufacturer, you’ve worked hard—and spent a good portion of your budget—capturing leads through your website, trade-show efforts, ads, phone inquiries, etc. But chances [...]
It's no secret that tapping into the power of strategic planning methodologies is an excellent way to bring focus and direction...and ultimately, long term success [...]
I recently read an informative article educating manufacturers on how to have PPC (pay-per-click advertising) success despite selling capability rather than stock products. One of [...]
I once consulted for a manufacturing startup who could have benefited greatly by adopting a lean marketing approach. As I arrived on the scene, it [...]
Your biggest customer just can’t say enough good things about how much they love your products. If only you could use them as social proof [...]
Tracking leads will help you understand better the kinds of companies, titles of individuals, and other criteria of those who are interested in your products and services which can help you find and generate more leads like them.
...when our discussion moved to online advertising, it was clear this struck a nerve with Steve. "AdWords is a total rip-off!" were his words, if I recall correctly.
There are a lot of myths out there about U.S. manufacturing. Maybe they come from misinterpreting the news, politicians making misinformed promises, or just counting [...]