“Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the ‘gotta have it’ scale,” famous Motivational Speaker, Zig Ziglar, once said. If money is oxygen, then SEO is a hydrogen atom because it is what allows people to find your store in order to buy your products. That’s why we’re discussing the basics of SEO for your ecommerce store in this two part series.
In this second half of the Ecommerce SEO for Manufacturers series, we’ll discuss products, landing pages, and the purpose of a blog.
Ecommerce SEO for Manufacturers’ Products
Similarly to a page, when adding a product, a section for SEO is available, titled “Search engine listing preview.” Remember, the words you choose help Google to know when to show your website as a result. Therefore, you should use terms that your customers might search for the product. If you have a recognizable brand, you can include it in your title to help make it compelling.
If our product is “Plastic Storage Container – Attached Lid”, but keyword research shows people might call it a bin, and say “with lid” instead of “attached”, our title might be “Clear Plastic Storage Bin With Lid | ManufacturingXYZ“.
The description will also show in the results and can be up to 160 characters long. Make sure to include your keyword in the description, and also use it to compel people to click. An example for our product could be:
“Clear Plastic Storage Bin With Lid from ManufacturingXYZ is made to ship, store, and distribute goods and products in the toughest of environments.”
A commonly used tool in ecommerce SEO for Manufacturers is a landing page – a standalone page on your website used for a specific marketing purpose. If you plan on running any type of ad campaign, you’ll want to first set up a landing page. For our store, we might create a landing page to announce a new line of products and share a discount. The basic elements of a landing page are:
- Call to Action – The action you want users to take like signing up for a mailing list or using a coupon.
- Form – A place users will fill out with their contact information in order to complete the action item.
- Image – A visual representation of the action you want users to take.
- Value Statement – A paragraph describing why the item being marketed is valuable.
A landing page should have no links other than the call to action to avoid confusing or distracting the user. The “no-heading” page template available in Shopify will accomplish this.
For more information about how to create a landing page, read this article.
Blogs are good for SEO for a few reasons. They add fresh content to the site. Google’s search engine will pull the freshest most relevant content every time a search is performed, so it’s necessary to keep adding content to your site in order to be selected for results. A blog also offers opportunities for your potential customers to share the content with their friends and drive more people to the website. Lastly, blog posts give you a reason to post a link back to your website regularly on social media, getting new visitors to your site.
You’re ready to go!
By implementing these basic SEO lessons, you will have new traffic on your site in no time. Now your only problem is to keep your inventory in stock.
If you’d like additional assistance with your SEO efforts, please submit the form below. We’re here to help you realize your full potential as a manufacturer — let’s chat about your opportunities!