As a product manufacturer, it’s critical that you face the facts about how buying decisions are made in today's buyer's journey: FACT: You no longer [...]
When it comes to using Google Ads (formerly AdWords) as a manufacturer, Search Engine Land has some really great articles. One article I read recently, [...]
I recently read an informative article educating manufacturers on how to have PPC (pay-per-click advertising) success despite selling capability rather than stock products. One of [...]
Your biggest customer just can’t say enough good things about how much they love your products. If only you could use them as social proof [...]
Tracking leads will help you understand better the kinds of companies, titles of individuals, and other criteria of those who are interested in your products and services which can help you find and generate more leads like them.
...when our discussion moved to online advertising, it was clear this struck a nerve with Steve. "AdWords is a total rip-off!" were his words, if I recall correctly.
Recently, I've been seeing articles in my hometown newspaper celebrating 100 years in business for TimkenSteel. I grew up in Canton, Ohio and Timken was by far its largest employer.
“Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the 'gotta have it' scale,” famous Motivational Speaker, Zig Ziglar, [...]
You've set up an ecommerce store, possibly on Shopify or Woocommerce, and you're ready for the customers to start pouring in. In this two part series, [...]
There are many Google Analytics manufacturers can use to increase ecommerce sales. In this second post, we'll discuss building segments and how to use three enhanced [...]